Two cookie enthusiasts turned entrepreneurs are on a mission to redefine the cookie experience for sweet tooths around the world. Aubrie and Brad, the masterminds behind Fat & Weird Cookie Co., have transformed a shared love for sweet confections into a burgeoning cookie empire that promises to elevate the cookie game to extraordinary heights.
The journey of Fat & Weird Cookie began in April 2018 when Aubrie orchestrated a birthday surprise for Brad that would change their lives forever. Calling upon her Instagram followers, Aubrie arranged for over 1,000 cookies from diverse corners of the globe to land on their doorstep. What ensued was a tasting extravaganza where the duo meticulously sampled each cookie, dissecting the good and the not-so-good aspects of each treat.
This tasting bonanza ignited a spark in the duo, leading to the birth of Fat & Weird Cookie by August of the same year. The brand prides itself on culinary innovation, crafting extravagant, gourmet cookies that push the boundaries of traditional cookie-baking. From their signature 5.5-ounce stuffed cookies to the jaw-dropping one-pound creations, Fat & Weird Cookie promises a culinary journey like no other.
As Aubrie and Brad steer their business towards the future, their sights are set on scaling new heights within the next five years. With aspirations to establish Fat & Weird Cookie as a premium cookie brand available in major retail outlets such as Publix, Target, Sam’s Club, Costco, and Walmart, the duo envisions wholesale distribution as the cornerstone of their growth strategy. Additionally, they aim to solidify their presence in the food delivery sphere, partnering with popular platforms like DoorDash, DashMart, and Uber Eats.
In their own words, the entrepreneurs define success as the ability to innovate and create opportunities that not only benefit themselves but also pave the way for others to thrive. They believe that entrepreneurship is about building something that transcends individual success to provide enduring opportunities for future generations.
Exciting news continues to unfold at Fat & Weird Cookie as they gear up for a groundbreaking product launch of stuffed cookie dough bites. These innovative treats, featuring gooey cores nestled within cookie dough bites, are set to revolutionize the snacking experience. Moreover, the brand recently announced its expansion into Meijer locations across the United States, with plans for further expansion into major retail chains on the horizon.
For cookie enthusiasts seeking a taste of indulgence and innovation, Fat & Weird Cookie Co. promises an unforgettable experience with each delectable bite. With their unwavering commitment to pushing the boundaries of cookie craftsmanship, Aubrie and Brad are poised to leave an indelible mark in the world of gourmet desserts.
To indulge in the whimsical world of Fat & Weird Cookie Co. and explore their delectable cookie creations, visit their website at www.fatandweirdcookie.com or follow them on Instagram at @fatandweirdcookie.
